Ferrari F1 - Premium Sponsorship Acquisition


Industry
Sports Sponsorship
Headquarters
London
Founded
2024
Company size
2-10
3 Weeks
From discovery to deals
4 Meetings
With Fortune 500 C-level execs
$255mn
Average Deal Size
Challenge
Ferrari F1 sponsorships need Fortune 500 decision-makers, but reaching them at scale with messages that actually feel personal is nearly impossible to do manually.
Solutions
Built a research system that pulled company data, recent campaigns, and marketing goals for every target automatically
Generated personalized emails for each prospect that felt hand-written → connected Ferrari F1 to their specific brand challenges
Set up and managed multiple domains running simultaneously so they could reach thousands without deliverability dying
Coordinated outreach across email, LinkedIn, and WhatsApp → caught prospects wherever they actually responded
Identified the real decision-makers at each company and got messages in front of people who could say yes
Impact
Landed meetings with CEOs and CMOs at companies worth tens of billions
Every conversation was about seven-figure partnerships
What used to take months now runs systematically
Built them a repeatable system they still use for every major sponsorship opportunity
Trusted by Professionals
While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.
Working with Athos 2.0 has been a game-changer for our app's user experience.
Their innovative UI designs and seamless Framer development have elevated our product to new heights. Kudos to Athos for their expertise and dedication.

Sienna Hewitt
CEO, Tech Innovations
Ferrari F1 - Premium Sponsorship Acquisition


Industry
Social Marketing
Sports Sponsorship
Headquarters
London
Founded
2024
Company size
2-10
Challenge
Ferrari F1 sponsorships need Fortune 500 decision-makers, but reaching them at scale with messages that actually feel personal is nearly impossible to do manually.
Solutions
Built a research system that pulled company data, recent campaigns, and marketing goals for every target automatically
Generated personalized emails for each prospect that felt hand-written → connected Ferrari F1 to their specific brand challenges
Set up and managed multiple domains running simultaneously so they could reach thousands without deliverability dying
Coordinated outreach across email, LinkedIn, and WhatsApp → caught prospects wherever they actually responded
Identified the real decision-makers at each company and got messages in front of people who could say yes
Impact
Landed meetings with CEOs and CMOs at companies worth tens of billions
Every conversation was about seven-figure partnerships
What used to take months now runs systematically
Built them a repeatable system they still use for every major sponsorship opportunity
3 Weeks
From discovery to deals
4 Meetings
With Fortune 500 C-level execs
$255mn
Average Deal Size